German cars are as popular today as they have been since they were introduced to the world. But what is it about the German vehicle manufacturers that keep us coming back?
First of all, it’s their excellent historical reputation. The Germans make a point of only producing high quality, well engineered cars and have done for many years. In 1879, Karl Benz introduced the first internal combustion engine, putting it into his first car just six years later. German automotive engineers developed this technology over the years, so it was no surprise that, when standards for reliability and quality assessment first started to appear in the 1970s, German brands like Mercedes Benz and VW dominated the top spots of all the tables, way above their American rivals.
Germany is a country for the motor car, in the same way that Switzerland is a country for secret bank accounts. They’ve got the Nurburgring and their world-famous autobahns – the only roads in the world where 150mph is a legal speed. Germans limit their vehicles to 155mph, so they’re built to go at speed. Their vehicle engineers are the best in the world, and very highly regarded thanks to their developments in vehicle technology.
It’s not just the craftsmanship that the Germans understand; it’s what their customers want. They keep their eye on all their markets, from the developing world to growing economies, and target their marketing to offer the consumers in each area exactly what they like. Plus, they know how to take things up a notch. Mercedes’ AMG range, and BMW’s M series are incredibly desirable cars if you're looking for a premium vehicle.
A clever mix of psychology, engineering and marketing keep the German car at the top of the sales charts. Audi, Porsche, BMW and Mercedes are the go-to brands if you’re looking for a flagship purchase.
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